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MailerLite vs. ActiveCampaign 2023 – Which is the Best Email Marketing Tool?

In the ever-expanding realm of email marketing, choosing the right platform can be a game-changer for your business. As we step into 2023, the competition between MailerLite and ActiveCampaign is fierce, with each platform vying for the top spot. Join us on this exploration as we dissect the nuances, compare the features, and navigate the pricing landscapes in our quest to uncover the optimal choice for your email marketing endeavors. Welcome to the ultimate face-off: MailerLite vs. ActiveCampaign 2023.

Pricing Structure: Comparing Costs

Choosing the right email marketing platform not only hinges on features but also on how well it aligns with your budget. In this section, we’ll break down the pricing structures of MailerLite and ActiveCampaign to help you make an informed decision.

MailerLite Pricing

1. Free Plan:

  • MailerLite offers a free plan for users with a subscriber base of up to 1,000.
  • This plan includes essential features, making it a viable option for small businesses and startups.

2. Paid Plans:

  • As of 2023, MailerLite’s paid plans are tiered based on the number of subscribers.
  • Features such as advanced automation, A/B testing, and analytics are unlocked in higher-tier plans.
  • Keep an eye out for any special discounts or promotions that may impact the overall cost.

ActiveCampaign Pricing

1. Lite, Plus, Professional, and Enterprise Plans:

  • ActiveCampaign offers a tiered pricing structure, with plans catering to different business needs.
  • The Lite plan is suitable for smaller businesses, while the Enterprise plan is designed for larger enterprises.
  • Pricing scales based on the number of contacts in your database.

2. Annual Billing Discounts:

  • ActiveCampaign provides a discount for users who opt for annual billing instead of monthly payments.
  • This can lead to significant cost savings for businesses committed to the platform in the long term.


When comparing costs, consider the size of your subscriber list, your budget constraints, and the features included in each plan. MailerLite’s free plan may be enticing for those just starting, while ActiveCampaign’s tiered plans provide scalability for growing businesses.

MailerLite vs ActiveCampaign: Mailerlite pricing

In the next sections, we’ll delve into the features offered by each platform to help you assess not only the costs but also the value you’ll receive for your investment.

Email Marketing Features Showdown

When it comes to email marketing, the devil is in the details. Let’s compare the features of MailerLite and ActiveCampaign to see how they stack up in helping you craft effective and engaging email campaigns.

MailerLite’s Email Marketing Features

1. Intuitive Drag-and-Drop Editor:

  • MailerLite boasts a user-friendly drag-and-drop editor, making it easy for even beginners to create visually appealing emails.
  • Customization options allow you to match your brand aesthetic seamlessly.

2. A/B Testing Capabilities:

  • Improve your email campaign performance with MailerLite’s A/B testing feature.
  • Test different subject lines, content variations, or send times to optimize your campaigns for better results.

3. Responsive Email Templates:

  • Access a library of responsive email templates suitable for various industries.
  • Ensure your emails look great on any device, enhancing the user experience for your subscribers.

ActiveCampaign’s Email Marketing Features

1. Advanced Automation Workflows:

  • ActiveCampaign is renowned for its robust automation capabilities.
  • Create intricate automation workflows based on user behavior, helping you deliver highly targeted and personalized content.

2. Dynamic Content Personalization:

  • Tailor your emails dynamically with personalized content using ActiveCampaign’s dynamic content feature.
  • Deliver a personalized experience to different segments of your audience.

3. A/B Testing and Split Automations:

  • ActiveCampaign extends A/B testing beyond just emails to automation sequences.
  • Test and optimize entire automation workflows for maximum efficiency.

The Head-to-Head Comparison

Both MailerLite and ActiveCampaign offer powerful features, but the choice depends on your specific needs.

Image Placement: Consider adding screenshots or GIFs demonstrating the email creation process in each platform. Visualizing the user interface can provide readers with a clear understanding of what to expect when using the drag-and-drop editor or setting up automation workflows.

In the next section, we’ll explore how each platform handles automation and workflows, digging deeper into the tools that can streamline your marketing efforts.


As we reach the conclusion of our comparison between MailerLite and ActiveCampaign in 2023, it’s evident that both platforms bring a wealth of features to the table, catering to diverse needs in the ever-evolving landscape of email marketing.

Tailoring Your Choice to Your Unique Needs

For the Budget-Conscious Starters:

  • If you’re just stepping into the world of email marketing and are mindful of your budget, MailerLite’s free plan and affordable paid options make it a compelling choice.

For Those Prioritizing Advanced Automation:

  • ActiveCampaign shines in the realm of automation, offering sophisticated workflows and dynamic content personalization that can elevate your marketing strategy.

Consider Your Growth Trajectory

Scalability with Subscribers:

  • MailerLite’s tiered pricing based on subscribers and ActiveCampaign’s scalable plans ensure that you can seamlessly transition as your subscriber list grows.

The Human Element: Customer Support

Navigating Challenges with Assistance:

  • Both platforms provide customer support, but the responsiveness and assistance offered may play a crucial role in your decision-making process. Consider your preferences and how crucial immediate support is for your operations.

Your Unique Blend of Features

Mix and Match for Optimal Results:

  • Ultimately, the best choice depends on your specific requirements. Consider your preferred email creation process, the level of automation complexity you need, and how each platform aligns with your business goals.

Stay Informed, Stay Successful

The Dynamic Nature of Email Marketing:

  • Keep in mind that the email marketing landscape is dynamic, with both MailerLite and ActiveCampaign likely to introduce new features and improvements. Regularly revisit your choice to ensure it aligns with your evolving needs.

In making your decision, weigh the importance of pricing, features, ease of use, and support against your business priorities. Whether you choose MailerLite, ActiveCampaign, or another platform entirely, remember that the right tool empowers you to connect with your audience effectively and drive your business forward.

Thank you for joining us in this exploration of MailerLite vs. ActiveCampaign in 2023. We wish you success in your email marketing endeavors.